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  Facts - About European customers

Europe is one of the world’s most powerful economies.
European consumers offer high purchasing power.
These potential customers are highly educated.
They are shopping for the best quality in the market.

  Facts - About the German language

German is the most spread native language in Europe.
Native languages in Central Europe
24 %
German
16 %
French
16 %
English
16 %
Italian
11 %
Spanish
17 %
Other
About one quarter of the Europeans speak German as their mother tongue.
German is an official language in seven European countries.
Another 12 percent speak German as their second language.

  Facts - About using German

German-speaking political and business leaders prefer to do business in German.
More than 40 percent of all German citizens have learned some English - but most of them prefer dealing in their own language.
The German language is rich, expressive and complex. You need native German speakers and writers to convey your meaning to the German-speaking market.

Conclusions

Products for the German-speaking market need support in German
prepared in a sophisticated style by a native speaker,
tailored for the needs of the specific audience in terms of accessibility and acceptance.

So, what suppliers to the German language market need are

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